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Hoodie SZN Is Calling

Is that a breeze we feel sweeping over Southern California? It totally is! October is here and we’re starting to see pumpkin patches pop up left and right. We’re going to miss the hot summer days at the beach, but we’ve really been waiting to be swept up by chilly autumn days where we can bring out our flannels, our beanies and most importantly our HOODIES!  That’s right, it’s #hoodieszn and Life’s Rad has you covered with hoodies that’ll keep you warm while keeping your Rad style in tact. Check out our curated hoodie selection for you to rock this fall season!   DUDES: Sierra Hoody Life's Rad in Carlsbad Longboard Zip Hoodie Rad Backside Surfer HoodieLogo Jersey Hoodie Dudettes:...

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The Surf Movement | Part II

It is no secret that the sport of surfing is both a female and male professional sport and there are equally as influential female surf athletes as there are males. Right!? Right! As overdue as this may be, there has been a HUGE shift in surf that was sparked on September 5th of this year by the World Surf League when they declared that as of 2019 all World Surf League controlled events will offer equal prize money to both female and male athletes. Photo via www.carissamoore.com “Today is a very proud day for me,” six-time world champion surfer Stephanie Gilmore wrote in an op-ed for The Players Tribune regarding WSL’s PR Release. Stephanie Gilmore is one amongst many other female surf athletes...

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The Surf Movement | Part One

Isn’t is crazy to think about how we’re living through history as we speak? There’s a lot going on in the world, but let’s talk about the world of Surf and the movement we’re living through. The Surf Movement. Life's Rad is based out of San Diego, California and San Diego just so happens to be our country’s mecca of surfing and people from all around the world come to enjoy our beaches and shred the coastal waves. That realization really came to a head when surfing was declared as the official state sport of California by Governor Brown this year! We couldn’t believe that the sport we know and love and have grown up with had received such an...

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Road Trips to Take This Summer

Are you craving an adventure this summer? Whether you’re travelling solo, with your partner or in a group, we’ve put together a few spots along the coast of California that are sure to make some super awesome memories! So, pack a bag and let’s hit the road!    Before we get started, make sure you pack the essentials so your trip goes off without a hitch. Here’s a small checklist, but bring anything you think will be necessary. Sleeping bag, tent, blankets, etc. if camping. Extra set of clothes Snacks/food Water Batteries & chargers Cash & coins Polaroid (to capture moments) Life’s Rad hats A playlist LA JOLLA COVES photo via coastalliving.com      Let's start in San Diego County, La...

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#LifesRadStyle || From the Curls to the Cubes

Who says that surf style is just for the beach? One thing that all San Diegans know is that you’ve gotta be ready to hit the sand in a hot sec. The Life’s Rad team is super familiar with that fact, which is why we shared our ideal bug-out bag with you, but what about daily wear? Can you Life’s Rad in the office? We say YES!  Whether you have a more formal office structure or something more casual, we have put together some super cute styles that are sure to please your morning mirror views and garner you all of the compliments from your cubicle colleagues! So, without further ado, here are our favorite office style selections!

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