About Us


Life’s Rad was founded by Southern California locals Joey and Nancy Carrillo. 

Both Nancy and Joey grew up in the San Diego area doing what most SoCal locals do; Going to the beach, skateboarding and surfing. They currently live in the beachside community of Oceanside, where they raise their two teenage sons.

Fun Facts about Life's Rad Co.

  • Life's Rad was founded in 2003, in Carlsbad CA, while the Carrillo's were staring their family.
  • Joey is an entrepreneur and musician.
  • Nancy grew up sailing and loving the arts.
  • Life's Rad has a huge interest in giving back to the community.
  • Positive vibes are a must!
  • All Life's Rad clothing designs and logos are created and hand drawn by local artists, making the pieces even more unique and reconnecting our customer and our brand to the community that we love so much.
  • Life's Rad is both eco and human friendly with our manufacturing.
  • Life's Rad is proud to support our local causes:
  1. Stand Up For Kids
  2. H2o Beach Clean Up
  3. Surfrider Foundation

To this day Life's Rad is run out of the beachside community of Carlsbad.  Know by locals as “the Village by the Sea” Carlsbad is a true southern California beach town with an eclectic mix of people and rad things to do.


LIFE’S RAD® and LIFE IS RAD® are registered trademarks. Any use or form of is prohibited.